Some 20,000 of Seventeen's fans, or Carats, flew into Korea from around the world late last month to celebrate the boy band’s encore tour “'Follow' Again to Incheon.”

An estimated 36 percent of the audience at Seventeen’s two-day “'Follow' Again to Incheon” concerts held on March 30 and 31 were from overseas, HYBE said in a press release Friday.

East Asian Carats from China and Japan made up the majority, while American fans were the third most represented at the concert. Fans from all six habitable continents were present: Asia, Africa, Europe, North and South America and Oceania.

The fans didn’t just go to the concerts. They were fully on board for HYBE’s “The City” project, a series of promotional events in cities where the company’s artists perform while touring.


Seventeen’s “The City” project in Incheon and Seoul featured designs on public and private transportation, Seventeen-themed cafés, a photo exhibition, pop-up stores and a cruise party.

The Yeongjong Bridge, an Incheon landmark part of the Incheon International Airport Expressway, was lit up in rose quartz, one of Seventeen’s symbolic colors, for three nights from March 29 to April 3.

Foreigners made up 80 percent of the crowd on the cruise party held on March 29 ahead of the band’s concerts; 83 percent of those who visited the Seventeen Lounge; and 63 percent of visitors at the exhibition.

Overseas and domestic fans alike bought a total of 238,000 merchandise goods sold at the concert venue, lounge, exhibitions and the Shinsegae department store.

Shinsegae Department Store previously hosted both “Artist-Made Collection by Seventeen” pop-up events that featured goods designed by the band members. It reportedly saw an increase in visitors by 90 percent at this year's event in March compared to when it hosted the first Seventeen pop-up event.

“The success of the Seventeen concerts and 'The City' was made possible due to the collaborative efforts made with the support of public institutions such as the city of Incheon and Incheon Airport, and of course, the band’s domestic and overseas fans,” HYBE said.

“We will continue to strive to highlight tourism in the cities where our artists’ performances are held, as well as achieve mutual growth with our partnered companies.”

Seventeen will continue its "Follow Again" encore tour with concerts in Osaka and Yokohama in May.

To find out more about Seventeen, visit Celeb Confirmed!

BY KIM JU-YEON [kim.juyeon2@joongang.co.kr]