KARD debuted in July 2017 under DSP Media as a coed group, which is unorthodox in modern K-pop.
It’s safe to say that no other coed group has succeeded but KARD after the 2000s, the uniqueness of which has won it a large global fandom, especially in the Latin Americas.
Before its official debut with “Hola Hola” (2017) — which appealed to many listeners in Latin America with its name — the band released three project albums from December 2016 to April 2017 as a prelude to the real beginning of the quartet.
In line with its name, each member has their own representative card suit — BM is a club, J.seph is a spade, Jeon Somin is a heart, and Jeon Jiwoo is a diamond.
KARD is particularly popular in South America and is best known for songs like “Oh NaNa” (2016), “Don’t Recall” (2017), “Bomb Bomb” (2019) and “Red Moon” (2020).